Are You And Your Business AI-Ready?

The dynamic duo that’s transforming small business: AI and automations

Adopting AI as a small business is no longer an option, but is your business ready to partner with AI? Here are some best practices to keep in mind for starting and maintaining your AI journey:

1. Develop a style guide.

• A clear, defined brand voice helps AI tools represent your business authentically and consistently across all points of engagement. Create a detailed style guide that outlines your brand’s tone, personality, goals, and core values. Specify how formal or casual your tone should be, and any “do’s and don’ts” for messaging.

2. Think of AI as a partner, not just a tool.

• Treat AI as part of your team, and use it to enhance human creativity and efficiency. Identify areas where AI can supplement your team’s efforts, whether it’s by generating ideas, analyzing trends, or personalizing customer interactions.

3. Regularly audit the knowledge you feed your AI partner

• AI-driven interactions are only as accurate and relevant as the data they’re based on. Clean, concise and up-to-date knowledge enables AI to make informed decisions that reflect your brand and meet your goals.

4. Experiment and learn

• AI thrives on learning and adaptation, and experimentation allows you to discover what resonates with your audience.
• Start by testing AI in small, manageable areas, like generating social media posts or customer follow-up emails. Track performance metrics to see what engages customers best, and adjust based on feedback.

5. Centralize and track AI performance

• Keep track of all AI-generated content, guidelines, and customer data (ideally all in one platform). This ensures that every piece of AI-driven content aligns with your brand’s voice and that performance can be measured accurately.
• A centralized place to manage your brand identity, creative outputs, and workflows acts as your central command center, streamlining content, and safely housing customer data.

We can help get your business ready to thrive with AI

Think about your favorite local coffee shop. Every time you visit, the coffee tastes just right. That’s because the coffee machine is set up to make the perfect cup every time. Automation is like that coffee machine—handling repetitive tasks so you can focus on your business (not in it). When you’re thinking about AI, don’t overlook automation. They are a powerful couple.

The Power of AI can have an incredible reach across all channels of engagement. Generative AI, for example, can create new marketing ideas, design social media posts, and even write branded blog content.	Paired with AutomationsAutomations can take care of routine work and tasks so you don’t have to. Tasks like: sending appointment reminders, scheduling social media posts and responding to reviews.

An integrated approach that combines AI and automation can boost productivity, maintain consistency and build trust. The key is making sure your AI understands your brand voice and engages with customers just as you would. Training your AI on your website and brand information is paramount and will have a huge impact on maintaining consistency across engagement channels. This allows you to rest assured that while you automate some of your work through AI it tells the right story.

Ready to dive into the dynamic duo of AI and automations? Reach out to us to learn just how easy it is to get started with AI.

We live in an exciting time where AI is empowering small businesses to compete with big brands. Small businesses that adopt AI have seen nearly a 40% increase in productivity and the applications are growing everyday. With AI, you can streamline your operations, keep your brand consistent, and engage with customers —all while focusing on what you do best. The businesses that are finding the most success with AI are doing so without losing their authentic brand voice. By housing all points of engagement with one solution, they ensure that everything their AI touches is aligned. Think about those first points of contact with your brand; whether it is reviews on Google that leads them to your website, or a post on social media. It should all be singing the same tune (without constant input from you). Let’s take a look at a few pieces of that journey, and how you can transform it with AI:

	AI-Powered Web Chat   Add an AI Web Chat on your website as the first point of contact with customers. Allow them to engage with and capture the contact details of your customers for you.
	Social Marketing AI-Generated Content   Scale your social media content without compromising quality. An AI that pulls content directly from your brand information and website. Design full campaigns that speak directly to your business and recommends content based on customer interest.
	AI-Optimized Email Marketing   Create and optimize powerful email and SMS campaigns, and allow your AI to respond immediately, 24/7. Work from templates to help guide creation and rely on AI-generated content for the rest.

Managing a brand across multiple channels is complex. Every platform – whether it’s social media, email or your website – requires a consistent tone, style and approach to be authentic. Partnering with AI all from one unified place makes this easy and scalable. Reach out to us to learn just how easy it is to get started with AI.