With a well designed multichannel or cross-media marketing campaign in our optichannel marketing program, you can connect with your target market through preferred media channels and see a significantly increased response rate.
Most companies struggle to have a full view of their customers.
Without consolidation of data, a company can not have an optimal one-to-one marketing strategy. We can consolidate your customers' various data points to create a single marketing database that gives a full view of each customer, their engagement and their lifetime value. We consult with our clients and can audit and improve their CRM processes to maximize ROI.
Our optimum channel marketing solutions make it possible for you to pair the impact of direct mail with the interactive capabilities of the internet.
This allows you to:
- Improve direct marketing response rates.
- Generate more qualified leads.
- Convert high quality leads into revenue.
- Measure results in real time.