People having fun at work

How to Build a Company Culture that Markets Itself

When your team members love working for your business, it shows. It’s important to ensure you build a company culture that lasts. After all, your team members are the heart and soul of your company. When they’re happy, good work also gets done.

Why Next Year’s Marketing Strategy Planning Starts Now

Why Next Year’s Marketing Strategy Planning Starts Now

The early bird gets the worm, as does the marketer get the success that plans ahead. While it seems like 2022 is a distant dream, it’s actually coming sooner than you think. We’re talking a mere three months until the New Year comes bursting through the door. Luckily, with some proper planning, you’ll be ready to take on the marketing …

5 Keys to Make Video Work for Your Business

5 Keys to Make Video Work for Your Business

Imagine your name up in lights. Can you see yourself on the big screen? Or maybe even through the glow of a tiny phone screen? With video marketing, you can! Think of the last compelling piece of content you watched. Maybe it was a commercial or a video when you were scrolling through your social media feeds. Something caused you …

6 Marketing Strategies You Can Learn from the Olympics

6 Marketing Strategies You Can Learn from the Olympics

The Olympic games only come once every four years, or in the case of a pandemic, once every five. As the greatest display of athleticism in the world has taken center stage these past few weeks, it turns out there’s more to learn from the Olympics than simply who comes out as the greatest athlete.That’s right—as a marketer, there are …

Perfect Your Elevator Pitch in a Digital Age

Perfect Your Elevator Pitch in a Digital Age

The last Friday in July is recognized as “Talk in an Elevator” day, where people are encouraged to strike up a conversation with a stranger in an elevator. The idea of an elevator pitch has been around for decades, and it draws a sense of intrigue. The concept is simple—if you run into someone in an elevator, would you be …

Using Content Creation to Gain Customers for Your Business

Using Content Creation to Gain Customers for Your Business

You’ve heard that content is King (or Queen!), but how did content get such a high distinction? Content marketing has the power to captivate your audience, turn skeptics into believers and even establish lifelong relationships. After all, words are a powerful tool. It’s time to put those words to use and use them to help your business succeed. Check out …

6 Steps to Build Customer Personas (And Why Your Business Needs Them!)

6 Steps to Build Customer Personas (And Why Your Business Needs Them!)

6 Steps to Build Customer Personas (And Why Your Business Needs Them!) In order to put your best foot forward with your customers and attain new ones, you need to understand who is currently interested in your products. After all, it’s way easier to market to somebody when you know and understand them. That’s where personas come in. Developing personas …

How and Why You Should Be Using Brand Archetypes

How and Why You Should Be Using Brand Archetypes

In order to market your business in the best way possible, it’s important to understand the ins and outs of your brand. That’s where brand archetypes come in. Simply put, a brand archetype is an example or a persona that your company resembles. Psychologist Carl Jung developed 12 brand archetypes which can help you understand your brand and tell your …