Spring has sprung and you know what that means—spring cleaning! While it’s the perfect time to clean out your closet and wipe down all surfaces (as if you haven’t been doing THAT all year), it’s also the perfect time to spring clean other aspects of your life, like your marketing plan! Hear us out, we promise it’ll make sense. Use …
Most of the time, as marketers, we’re thinking about how to get more people in our doors both physically and virtually. However, there comes a time when we should pause to consider other factors at play with our marketing efforts, like how to be environmentally conscious while still trying to tackle the business landscape. In honor of Earth Day on …
It’s a tale as old as time, yet with a new generational spin. At the core of marketing is the idea that you need to get your message or product in front of as many people as possible who are considered qualified potential buyers. With each generation comes a new idea or a new way of doing business. However, the …
If you’re feeling overwhelmed working from home every day and from a lack of social life, you’re not alone. There are countless articles and studies written about how isolation affects our mental health. Like many living creatures, humans crave connection. While you may not be able to connect in the ways you’re used to, there are still plenty of things …
If a tree falls in the forest and nobody is around to hear it, does it make a sound? It’s an age-old philosophical question that equates to your marketing efforts in a way you may not have imagined. If a marketing campaign goes out to the world and you didn’t track it, does it make an impact? Maybe, but you’d …
You may see other businesses’ marketing campaigns and feel like they got lucky with a great idea. It’s easy to let your mind wander to “if only we had thought of that!” The reality is, there’s much more than luck that goes into a successful marketing campaign. Marketers everywhere are using tactics that have been developed and tested over time. …
It’s no secret that many small and local companies have struggled to stay in business this past year due to unforeseen challenges and the global pandemic. Many businesses have needed to shut their doors partially, if not permanently, during these unprecedented times. However, many companies have continued to thrive due to smart marketing tactics and the backing of loyal customers, …
Marketing for businesses is often a game of old world vs. new world. But instead of pitting the two against each other, it’s time to reframe your thinking. Who says two proven marketing methods can’t coexist to form a super strategy? We’re proposing a world where your printed brochures and your social media posts can live in harmony. Let’s explore …
Recently, a bride and a groom performed what they deemed a ‘dance across generations’ at their wedding for the first dance, including popular dances from the 1940s to today. The various dances based on the decades were meant to appeal to each generation of wedding guests in attendance. The dance was a hit and showed the couples’ awareness that a …
February is often seen as a month of love. After all, Valentine’s Day is right around the corner. In the marketing world, it’s not about whether you’re taken, in a relationship or in the words of Facebook… “it’s complicated.” Instead, take time in February to show some other wonderful people in your life how much they mean to you. Use …