Marketing for businesses is often a game of old world vs. new world. But instead of pitting the two against each other, it’s time to reframe your thinking. Who says two proven marketing methods can’t coexist to form a super strategy? We’re proposing a world where your printed brochures and your social media posts can live in harmony. Let’s explore …
Recently, a bride and a groom performed what they deemed a ‘dance across generations’ at their wedding for the first dance, including popular dances from the 1940s to today. The various dances based on the decades were meant to appeal to each generation of wedding guests in attendance. The dance was a hit and showed the couples’ awareness that a …
February is often seen as a month of love. After all, Valentine’s Day is right around the corner. In the marketing world, it’s not about whether you’re taken, in a relationship or in the words of Facebook… “it’s complicated.” Instead, take time in February to show some other wonderful people in your life how much they mean to you. Use …
The pandemic has presented challenges for businesses spanning across the globe, with virtually no company left untouched by change. Yet with hard times comes glimmers of hope and resilience. One thing’s for sure—the way people are doing business and living their lives has drastically changed from a year ago. When things change, it’s the businesses that can adapt who end …
Lights, camera… action! It’s your business’s time to shine. 2021 is the perfect opportunity to start generating video content for your marketing efforts, or to spruce up the ideas you already have. It’s never a bad idea to try new content strategies and platforms. Besides, hundreds of thousands of businesses have seen success with their video content. If you’re not …
Sure, 2020 wasn’t exactly the year we asked for and definitely not the year we wanted. However, it did bring some invaluable lessons in both life and marketing. As we get ready to ring in 2021, take this time to reflect on what you’ve learned from this unprecedented year. As far as your marketing plan for the coming year, here …
We’re well into the first month of the year, which means there’s still time to set your marketing strategy for 2021. While there might not be “official” rules to magically make your marketing materials a success, these are some tried and true tactics to help you get the results you’re seeking. While every business is different, there are some strategies …
The turkey has been devoured and the pumpkins put away, but the holidays are far from over. Now is the perfect time to kick your marketing efforts into high gear. While we don’t want you working straight through the holidays, there are some ways that you can get ahead and still enjoy much needed time with loved ones. No matter …
With more than 3 billion people on social media and millions of people posting, tweeting and snap-chatting every day, social media is a great place for your business to attract customers. Unfortunately, simply having accounts on the social media sites won’t take you very far. Have no fear—with some consistency and help from these social media hacks below, your business …
Just as fast as October appeared, the time to put away the spooky decorations has come. While you still have time to prepare for the holidays, there is no need to wait until the turkey has been cut to get in on the holiday marketing madness. Think about it—if you can plan thoughtfully ahead, you’ll be enjoying your Thanksgiving meal …