The Art of a Showstopping Direct Mail Piece

The Art of a Showstopping Direct Mail Piece

What once was old is now new again. For example, the once-forgotten record players and Polaroid cameras have made a comeback in recent years. That’s because these items are now a novelty—something that’s not done as often or the norm. In the world of marketing, consumers are no different. People want to be wowed with something original that differs from …