The Olympic games only come once every four years, or in the case of a pandemic, once every five. As the greatest display of athleticism in the world has taken center stage these past few weeks, it turns out there’s more to learn from the Olympics than simply who comes out as the greatest athlete.That’s right—as a marketer, there are …

The last Friday in July is recognized as “Talk in an Elevator” day, where people are encouraged to strike up a conversation with a stranger in an elevator. The idea of an elevator pitch has been around for decades, and it draws a sense of intrigue. The concept is simple—if you run into someone in an elevator, would you be …

Let’s face it—social skills haven’t exactly been a top priority this past year. The pandemic forced us to quarantine, avoid crowds and work virtually from home. While we all learned new skills, there are others that fell to the wayside—like networking. Now that mandates are being lifted and life as we once knew it is slowly coming back into view, …

Sunshine and summertime are on the horizon. After a long, long quarantine, many events are coming back, businesses are reopening and gatherings are back on. With the changing season comes new opportunities to get your name out into the world and attract new customers. As the temperatures heat up, so can your marketing efforts. You need something bold and innovative …