5 Keys to Make Video Work for Your Business

5 Keys to Make Video Work for Your Business

Imagine your name up in lights. Can you see yourself on the big screen? Or maybe even through the glow of a tiny phone screen? With video marketing, you can! Think of the last compelling piece of content you watched. Maybe it was a commercial or a video when you were scrolling through your social media feeds. Something caused you …

6 Marketing Strategies You Can Learn from the Olympics

6 Marketing Strategies You Can Learn from the Olympics

The Olympic games only come once every four years, or in the case of a pandemic, once every five. As the greatest display of athleticism in the world has taken center stage these past few weeks, it turns out there’s more to learn from the Olympics than simply who comes out as the greatest athlete.That’s right—as a marketer, there are …

Perfect Your Elevator Pitch in a Digital Age

Perfect Your Elevator Pitch in a Digital Age

The last Friday in July is recognized as “Talk in an Elevator” day, where people are encouraged to strike up a conversation with a stranger in an elevator. The idea of an elevator pitch has been around for decades, and it draws a sense of intrigue. The concept is simple—if you run into someone in an elevator, would you be …

Brush Off Your Networking Skills to Create New Opportunities

Brush Off Your Networking Skills to Create New Opportunities

Let’s face it—social skills haven’t exactly been a top priority this past year. The pandemic forced us to quarantine, avoid crowds and work virtually from home. While we all learned new skills, there are others that fell to the wayside—like networking. Now that mandates are being lifted and life as we once knew it is slowly coming back into view, …

Summer Marketing Ideas to Boost Business

Summer Marketing Ideas to Boost Business

Sunshine and summertime are on the horizon. After a long, long quarantine, many events are coming back, businesses are reopening and gatherings are back on. With the changing season comes new opportunities to get your name out into the world and attract new customers. As the temperatures heat up, so can your marketing efforts. You need something bold and innovative …

83f5d2ad E464 4871 9248 5fa06fd846c0

Helpful Tips to Becoming a Valued Leader

Leaders aren’t one size fits all. There are silent leaders who set the best example by what they do. There are leaders who are highly visible and vocal within businesses and organizations. There are leaders who don’t even manage a team. The list goes on and on. No matter your leadership style, there are some common characteristics associated with the …

Dfacc41a 0f73 4f5f 9d14 2394ea591766

5 Creative Branding Ideas for Your Business

Your branding says a lot about your business. We’re talking about your logo, font options and other graphic elements that are used consistently to identify your business. Branding is so important for a business that you probably don’t even think about where or how you’re using it. Your website? Check. Email newsletters? You bet. What about other places that you …

Ee555918 2da8 41ad 963a 56297b730375

How to Use “Influencers” to Promote Your Business

It’s a tale as old as time, yet with a new generational spin. At the core of marketing is the idea that you need to get your message or product in front of as many people as possible who are considered qualified potential buyers. With each generation comes a new idea or a new way of doing business. However, the …