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How to Use “Influencers” to Promote Your Business

It’s a tale as old as time, yet with a new generational spin. At the core of marketing is the idea that you need to get your message or product in front of as many people as possible who are considered qualified potential buyers. With each generation comes a new idea or a new way of doing business. However, the …

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How to Make Your Brand Relatable to Different Generations

Recently, a bride and a groom performed what they deemed a ‘dance across generations’ at their wedding for the first dance, including popular dances from the 1940s to today. The various dances based on the decades were meant to appeal to each generation of wedding guests in attendance. The dance was a hit and showed the couples’ awareness that a …

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Show Love for Customers and Employees with These 7 Swag Items

February is often seen as a month of love. After all, Valentine’s Day is right around the corner. In the marketing world, it’s not about whether you’re taken, in a relationship or in the words of Facebook… “it’s complicated.” Instead, take time in February to show some other wonderful people in your life how much they mean to you. Use …

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How to Continue Networking During a Global Pandemic

Long gone are the days of handing somebody a business card. Say goodbye to shaking hands with every new person you meet. This new way of living in a pandemic and post-pandemic world brings to light questions about the future of networking events and how to meet new people in a COVID-concious environment. While in-person networking events are less common …

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How to Bolster Business During a Pandemic and Beyond

The pandemic has presented challenges for businesses spanning across the globe, with virtually no company left untouched by change. Yet with hard times comes glimmers of hope and resilience. One thing’s for sure—the way people are doing business and living their lives has drastically changed from a year ago. When things change, it’s the businesses that can adapt who end …

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How to Make Video Content Work for Your Business

Lights, camera… action! It’s your business’s time to shine. 2021 is the perfect opportunity to start generating video content for your marketing efforts, or to spruce up the ideas you already have. It’s never a bad idea to try new content strategies and platforms. Besides, hundreds of thousands of businesses have seen success with their video content. If you’re not …

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How to Decide When It’s Time for a Brand Refresh

At the close of each calendar year comes an important time of reflection. Many use the start of a new year to make resolutions for the future. New year, new you? The same concept can apply to your business’s branding, which includes your logo, colors, fonts and messaging. A refresh can be as simple as a logo alteration or as …

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How Giving Back Can Grow Your Business

Generally speaking, giving away your money isn’t likely to be deemed a best business practice. However, when we’re talking about donating to a worthy cause, your business has the opportunity to grow and market itself. Doing good in your community is obviously a good thing, but there are also benefits to making donations from a business perspective. Check out these …

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5 Tips to Build a Unique Online Portfolio

Having a personalized online portfolio is a necessity in the 21st century. These days, almost every job application requires a personal online collection of past work and personal details. Even if you aren’t in the job market, an online website could help you land your next big client or business deal. It’s important to put the right information into the …

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10 Golden Rules of Marketing to Follow in 2021

We’re well into the first month of the year, which means there’s still time to set your marketing strategy for 2021. While there might not be “official” rules to magically make your marketing materials a success, these are some tried and true tactics to help you get the results you’re seeking. While every business is different, there are some strategies …