5 Keys to Make Video Work for Your Business

5 Keys to Make Video Work for Your Business

Imagine your name up in lights. Can you see yourself on the big screen? Or maybe even through the glow of a tiny phone screen? With video marketing, you can! Think of the last compelling piece of content you watched. Maybe it was a commercial or a video when you were scrolling through your social media feeds. Something caused you …

How to Use Printed Items in a Digital World to Stand Out

How to Use Printed Items in a Digital World to Stand Out

Thank goodness for technology in the time of a pandemic. It helped keep us together, even when we were miles apart. While technology is undoubtedly a tried and true marketing tool, there’s something to be said for thinking differently and standing out from the crowd. In this case, we’re talking about printed items that can help you stand out in …

Using Content Creation to Gain Customers for Your Business

Using Content Creation to Gain Customers for Your Business

You’ve heard that content is King (or Queen!), but how did content get such a high distinction? Content marketing has the power to captivate your audience, turn skeptics into believers and even establish lifelong relationships. After all, words are a powerful tool. It’s time to put those words to use and use them to help your business succeed. Check out …

5 Signs It’s Time to Update Your Marketing Plan

5 Signs It’s Time to Update Your Marketing Plan

Spring may be coming to an end but it’s never too late for a little spring cleaning—especially when it comes to your marketing plan. By this time in the year, many of us have let our resolutions fly out the window or even forgotten to follow up on some of our goals. Life is busy, so we get it! Use …

Email Marketing Hacks for Your Small Business

Email Marketing Hacks for Your Small Business

Small business marketers are scrappy in the best way. That’s because one minute they’re the chief marketer, and the next they’re putting out another metaphorical fire. Small business team members wear so many hats that they need to be experts at a variety of tasks and jobs, including marketing. According to the website Small Business Trends, 54 percent of small …

Marketing Misses for Your Business to Avoid

Marketing Misses for Your Business to Avoid

We’ve all been there—you worked so hard on a marketing campaign, and it flopped. It’s okay that you took a swing and missed. A sure thing that suddenly turned into a not-so-sure-thing. They say that it’s not a failure—it’s a learning experience. Relax, we’ve all been there! Luckily, there are a few common mistakes that are easy to spot and …

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How to Prep for Memorial Day Sales

Memorial Day sales aren’t just for car dealerships and furniture stores. Even small businesses can get in on the action. Whether you’re looking to offer a sale during Memorial Day weekend or your business is closed for the holiday and you’re still looking to get in on the action, there are plenty of ways for your company to get involved. …

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How to Be Eco-Friendly with Your Marketing Efforts

Most of the time, as marketers, we’re thinking about how to get more people in our doors both physically and virtually. However, there comes a time when we should pause to consider other factors at play with our marketing efforts, like how to be environmentally conscious while still trying to tackle the business landscape. In honor of Earth Day on …

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How to Use “Influencers” to Promote Your Business

It’s a tale as old as time, yet with a new generational spin. At the core of marketing is the idea that you need to get your message or product in front of as many people as possible who are considered qualified potential buyers. With each generation comes a new idea or a new way of doing business. However, the …

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How to Track Your Marketing Efforts

If a tree falls in the forest and nobody is around to hear it, does it make a sound? It’s an age-old philosophical question that equates to your marketing efforts in a way you may not have imagined. If a marketing campaign goes out to the world and you didn’t track it, does it make an impact? Maybe, but you’d …