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How to Track Your Marketing Efforts

If a tree falls in the forest and nobody is around to hear it, does it make a sound? It’s an age-old philosophical question that equates to your marketing efforts in a way you may not have imagined. If a marketing campaign goes out to the world and you didn’t track it, does it make an impact? Maybe, but you’d …

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Your Guide to Choosing the Right Printed Products

Picture this: you have a great idea, but you aren’t sure how to get the word out. Have no fear! There are plenty of ways to get your message into the world. Specifically, we’re talking about printing up your dream marketing materials. Check out the printed products below and the benefits of choosing each for your next marketing campaign. Why …

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7 Marketing Tactics Proven to Be More than Just Luck

You may see other businesses’ marketing campaigns and feel like they got lucky with a great idea. It’s easy to let your mind wander to “if only we had thought of that!” The reality is, there’s much more than luck that goes into a successful marketing campaign. Marketers everywhere are using tactics that have been developed and tested over time. …

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When Marketing Worlds Collide: Bridging Offline and Online Efforts

Marketing for businesses is often a game of old world vs. new world. But instead of pitting the two against each other, it’s time to reframe your thinking. Who says two proven marketing methods can’t coexist to form a super strategy? We’re proposing a world where your printed brochures and your social media posts can live in harmony. Let’s explore …

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How to Make Your Brand Relatable to Different Generations

Recently, a bride and a groom performed what they deemed a ‘dance across generations’ at their wedding for the first dance, including popular dances from the 1940s to today. The various dances based on the decades were meant to appeal to each generation of wedding guests in attendance. The dance was a hit and showed the couples’ awareness that a …

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How to Bolster Business During a Pandemic and Beyond

The pandemic has presented challenges for businesses spanning across the globe, with virtually no company left untouched by change. Yet with hard times comes glimmers of hope and resilience. One thing’s for sure—the way people are doing business and living their lives has drastically changed from a year ago. When things change, it’s the businesses that can adapt who end …

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10 Golden Rules of Marketing to Follow in 2021

We’re well into the first month of the year, which means there’s still time to set your marketing strategy for 2021. While there might not be “official” rules to magically make your marketing materials a success, these are some tried and true tactics to help you get the results you’re seeking. While every business is different, there are some strategies …

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5 Ways to Prep Your Marketing for the Holidays

The turkey has been devoured and the pumpkins put away, but the holidays are far from over. Now is the perfect time to kick your marketing efforts into high gear. While we don’t want you working straight through the holidays, there are some ways that you can get ahead and still enjoy much needed time with loved ones. No matter …

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5 Social Media Hacks to Market Your Business

With more than 3 billion people on social media and millions of people posting, tweeting and snap-chatting every day, social media is a great place for your business to attract customers. Unfortunately, simply having accounts on the social media sites won’t take you very far. Have no fear—with some consistency and help from these social media hacks below, your business …

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5 Ways to Network in a Virtual World

You never know where a personal connection can lead. It’s the entire premise behind the popular social networking site LinkedIn. The more connections you make, the more likely you’ll be to find opportunities for yourself and for your business. But in a virtual world, things aren’t as easy as they once were. Luckily, there are still ways to meet new …