The pandemic has presented challenges for businesses spanning across the globe, with virtually no company left untouched by change. Yet with hard times comes glimmers of hope and resilience. One thing’s for sure—the way people are doing business and living their lives has drastically changed from a year ago. When things change, it’s the businesses that can adapt who end …
We’re well into the first month of the year, which means there’s still time to set your marketing strategy for 2021. While there might not be “official” rules to magically make your marketing materials a success, these are some tried and true tactics to help you get the results you’re seeking. While every business is different, there are some strategies …
The turkey has been devoured and the pumpkins put away, but the holidays are far from over. Now is the perfect time to kick your marketing efforts into high gear. While we don’t want you working straight through the holidays, there are some ways that you can get ahead and still enjoy much needed time with loved ones. No matter …
With more than 3 billion people on social media and millions of people posting, tweeting and snap-chatting every day, social media is a great place for your business to attract customers. Unfortunately, simply having accounts on the social media sites won’t take you very far. Have no fear—with some consistency and help from these social media hacks below, your business …
You never know where a personal connection can lead. It’s the entire premise behind the popular social networking site LinkedIn. The more connections you make, the more likely you’ll be to find opportunities for yourself and for your business. But in a virtual world, things aren’t as easy as they once were. Luckily, there are still ways to meet new …
Millions of people around the world start their day the same way—opening up their email inbox to see what has digitally reached them. Did you know that the average person checks their email inbox 15 times a day? That’s why it’s a no-brainer to start an email marketing campaign. Reaching out to potential customers in their inbox gives you direct …
It’s a digital world, and we’re just living in it. With the potential to reach billions of people, your business can’t afford to NOT be on social media channels. Social media can be a free and easy way to connect with current or potential customers, both by establishing your expertise and by staying top of mind. Make sure you’re making …
They say to use what you’ve got. And let us be the first to tell you—you’ve got a LOT going on! Genuine and interesting content is often an untapped marketing source for small businesses because they don’t understand the potential rewards that come by having good content. Content helps small businesses establish authority and expertise in an industry, as well …
It’s a “subject-line-eat-subject-line” world out there. However, in the midst of a global pandemic, opportunity could be in your favor when it comes to email marketing. That’s because you have a large audience sitting down in front of their computers, snacking away on whatever is left in the cupboard (just me?!), contemplating their next purchases. Studies show that the email …