The last Friday in July is recognized as “Talk in an Elevator” day, where people are encouraged to strike up a conversation with a stranger in an elevator. The idea of an elevator pitch has been around for decades, and it draws a sense of intrigue. The concept is simple—if you run into someone in an elevator, would you be …
You’ve heard that content is King (or Queen!), but how did content get such a high distinction? Content marketing has the power to captivate your audience, turn skeptics into believers and even establish lifelong relationships. After all, words are a powerful tool. It’s time to put those words to use and use them to help your business succeed. Check out …
6 Steps to Build Customer Personas (And Why Your Business Needs Them!) In order to put your best foot forward with your customers and attain new ones, you need to understand who is currently interested in your products. After all, it’s way easier to market to somebody when you know and understand them. That’s where personas come in. Developing personas …
In order to market your business in the best way possible, it’s important to understand the ins and outs of your brand. That’s where brand archetypes come in. Simply put, a brand archetype is an example or a persona that your company resembles. Psychologist Carl Jung developed 12 brand archetypes which can help you understand your brand and tell your …
Let’s face it—social skills haven’t exactly been a top priority this past year. The pandemic forced us to quarantine, avoid crowds and work virtually from home. While we all learned new skills, there are others that fell to the wayside—like networking. Now that mandates are being lifted and life as we once knew it is slowly coming back into view, …
You think you know your customers, but do you really know them? In order for your customers to stick around, surface level relationships are a thing of the past. You should truly understand your customers’ wants and needs when it comes to your business. Check out ways below that can take your relationships with your customers to the next level, …
Sunshine and summertime are on the horizon. After a long, long quarantine, many events are coming back, businesses are reopening and gatherings are back on. With the changing season comes new opportunities to get your name out into the world and attract new customers. As the temperatures heat up, so can your marketing efforts. You need something bold and innovative …
Spring may be coming to an end but it’s never too late for a little spring cleaning—especially when it comes to your marketing plan. By this time in the year, many of us have let our resolutions fly out the window or even forgotten to follow up on some of our goals. Life is busy, so we get it! Use …
In the marketing world, businesses tend to place a heightened emphasis on customer attraction and acquisition. Naturally, we want to attract new consumers and bring them on the team. However, marketing efforts don’t end once potential clients sign on as customers. Instead, marketing continues as customers continue to buy the product or service. When businesses fail to market to existing …
We’ve all been there—you worked so hard on a marketing campaign, and it flopped. It’s okay that you took a swing and missed. A sure thing that suddenly turned into a not-so-sure-thing. They say that it’s not a failure—it’s a learning experience. Relax, we’ve all been there! Luckily, there are a few common mistakes that are easy to spot and …