Small business marketers are scrappy in the best way. That’s because one minute they’re the chief marketer, and the next they’re putting out another metaphorical fire. Small business team members wear so many hats that they need to be experts at a variety of tasks and jobs, including marketing. According to the website Small Business Trends, 54 percent of small …
We’ve all been there—you worked so hard on a marketing campaign, and it flopped. It’s okay that you took a swing and missed. A sure thing that suddenly turned into a not-so-sure-thing. They say that it’s not a failure—it’s a learning experience. Relax, we’ve all been there! Luckily, there are a few common mistakes that are easy to spot and …
Memorial Day sales aren’t just for car dealerships and furniture stores. Even small businesses can get in on the action. Whether you’re looking to offer a sale during Memorial Day weekend or your business is closed for the holiday and you’re still looking to get in on the action, there are plenty of ways for your company to get involved. …
Most of the time, as marketers, we’re thinking about how to get more people in our doors both physically and virtually. However, there comes a time when we should pause to consider other factors at play with our marketing efforts, like how to be environmentally conscious while still trying to tackle the business landscape. In honor of Earth Day on …
It’s a tale as old as time, yet with a new generational spin. At the core of marketing is the idea that you need to get your message or product in front of as many people as possible who are considered qualified potential buyers. With each generation comes a new idea or a new way of doing business. However, the …
If a tree falls in the forest and nobody is around to hear it, does it make a sound? It’s an age-old philosophical question that equates to your marketing efforts in a way you may not have imagined. If a marketing campaign goes out to the world and you didn’t track it, does it make an impact? Maybe, but you’d …
Picture this: you have a great idea, but you aren’t sure how to get the word out. Have no fear! There are plenty of ways to get your message into the world. Specifically, we’re talking about printing up your dream marketing materials. Check out the printed products below and the benefits of choosing each for your next marketing campaign. Why …
You may see other businesses’ marketing campaigns and feel like they got lucky with a great idea. It’s easy to let your mind wander to “if only we had thought of that!” The reality is, there’s much more than luck that goes into a successful marketing campaign. Marketers everywhere are using tactics that have been developed and tested over time. …
Marketing for businesses is often a game of old world vs. new world. But instead of pitting the two against each other, it’s time to reframe your thinking. Who says two proven marketing methods can’t coexist to form a super strategy? We’re proposing a world where your printed brochures and your social media posts can live in harmony. Let’s explore …
Recently, a bride and a groom performed what they deemed a ‘dance across generations’ at their wedding for the first dance, including popular dances from the 1940s to today. The various dances based on the decades were meant to appeal to each generation of wedding guests in attendance. The dance was a hit and showed the couples’ awareness that a …