We’re well into the first month of the year, which means there’s still time to set your marketing strategy for 2021. While there might not be “official” rules to magically make your marketing materials a success, these are some tried and true tactics to help you get the results you’re seeking. While every business is different, there are some strategies …
The turkey has been devoured and the pumpkins put away, but the holidays are far from over. Now is the perfect time to kick your marketing efforts into high gear. While we don’t want you working straight through the holidays, there are some ways that you can get ahead and still enjoy much needed time with loved ones. No matter …
You never know where a personal connection can lead. It’s the entire premise behind the popular social networking site LinkedIn. The more connections you make, the more likely you’ll be to find opportunities for yourself and for your business. But in a virtual world, things aren’t as easy as they once were. Luckily, there are still ways to meet new …
Nothing in life is easy when you try to do it alone. Luckily, it’s okay to ask for help. When it comes to maintaining your business’s blog, it’s a great idea to have some help to keep your content fresh and add new perspectives. Guest bloggers can help provide views you might not find from within your own business. Plus, …
Just as fast as October appeared, the time to put away the spooky decorations has come. While you still have time to prepare for the holidays, there is no need to wait until the turkey has been cut to get in on the holiday marketing madness. Think about it—if you can plan thoughtfully ahead, you’ll be enjoying your Thanksgiving meal …
Something spooky is in the air; can you feel it? We’re talking about hauntingly good marketing opportunities for your business. With Halloween upon us, you can look to take part in the fun. There’s nothing grim about it—your business can reap the benefits of a nicely planned marketing tactic tied to the holiday. Check out these five marketing ideas for …
Your business’s website is the perfect launching pad for enticing potential customers through the power of your own voice—with blogging. That’s because content marketing means establishing your business and your leaders as experts in your field. Sure, staring at a blank page is daunting when you don’t know what to write about. But luckily, we’ve got you covered. Check out …
Marketing is all about singing the praises of your business and getting your potential customers on board. But what about letting somebody else do the talking? Testimonials are the perfect way to build trust with your prospective customers. Why? Because people trust people. Sure, your business is trustworthy. But it’s one thing for your business to tell everybody about the …
Unfortunately, your website isn’t like the “Field of Dreams.” Just because you build it does not mean “they”—your potential customers—will come. Have no fear, because there’s nothing a little sprucing up can’t fix. But how do you know when it’s time to revamp your website in the first place? Some signs may be glaring, while others are a bit more …
It’s a digital world, and we’re just living in it. With the potential to reach billions of people, your business can’t afford to NOT be on social media channels. Social media can be a free and easy way to connect with current or potential customers, both by establishing your expertise and by staying top of mind. Make sure you’re making …